FloweRescue works to …
bring meaningful flower experiences to people who might not otherwise get to enjoy them.
Our mission
FloweRescue ry is a Helsinki-based nonprofit association working to address and spark dialogue about waste (and other sustainability issues) in the floral industry; AND to connect people through the beauty and joy of flowers.
Our vision
No flower should go to waste before bringing joy to someone.
Our work is informed by 4 core values and guiding principles:
Impact
We engage every individual as an agent of change
We work to make reducing and re-using and upcycling waste the norm
We start small, but we start somewhere
We inspire and actively demonstrate ways to live and embody change
We gain the most when we work collectively
Community
We are a community
We hold space for everyone to feel included
We create opportunities to connect
We know that, together, we are not alone
Joy
We share joy and beauty
We are generous and create a community of giving
We believe in win-win
We have an optimistic mindset
Sustainability
We approach sustainability as a practice
We celebrate the wins, while pushing for accountability
We raise the question: what does a more sustainable floral industry look like, and what part can we all play?
We create and support circular flower solutions
